


Mutual Entertainment - The All-Category Film and Television IP Innovator

IP Incubation: We established an "IP Reserve + Creation Studio" model for the long-term nurturing of original IP. This includes both scouting high-quality web novels, comics, and other sources for adaptation, and supporting original screenwriting teams to develop exclusive stories. This ensures the IP has "long-term development potential" and guaranteed derivability.
Script Polishing: We implement a "Three-Round Review System," assembling a review panel of veteran screenwriters, directors, market experts, and platform representatives. The script undergoes three rounds of scrutiny focused on "story logic, character arc, and market suitability". On average, each script is revised no less than 3 times to ensure the content has no fundamental flaws and possesses memorable points.
Genre Innovation: We employ a strategy of "diverse genres with a free and unique style," focusing on differentiated types within each category. Micro-short dramas emphasize "strong plot suspense" and "delicate emotion"; web dramas focus on "depth in realistic themes" and "imaginative fantasy plots"; and theatrical films explore the "commercialization of niche genres".

Project Control: We use the "Producer-Centric System" + "Phase Accountability System". Each project is assigned a dedicated producer to coordinate the entire process from preparation to wrap, clarifying "production standards" to ensure both efficiency and quality. Accountability is segmented by core nodal roles to guarantee absolute creative authority at each stage.
Production Team Configuration: We establish a "Core Production Group + Flexible Cooperation Team" system. Professionals are matched based on project requirements to ensure the production team's "professional suitability" for every work.
Technical Assurance: We are equipped with first-tier shooting equipment, professional post-production editing suites, and special effects teams. We utilize technologies such as "cinema-grade color grading" and "Dolby Atmos sound" to enhance the visual experience.

Channel Matching: We adopt an "in-house platform distribution + multi-platform distribution" model, developing exclusive channel strategies for different categories. This includes: short video platforms (revenue sharing + advertising); long video platforms for web dramas (exclusive premiere + revenue sharing + membership); web movies focusing on platform revenue sharing + offline screenings; and theatrical films using co-production and distribution, with multi-round monetization via "national cinema chains + subsequent streaming release".
Derivative Development: We maximize the derivative value of film and television IP. Based on hit web dramas, we develop companion novels, comics, and merchandise. For micro-short drama IP, we expand into web drama/film sequels, forming an "IP monetization matrix" to boost the commercial value of a single IP.
Brand Collaboration: We engage in partnerships with high-end brands. For high-quality works, we conduct "custom brand placement" (while refusing intrusive advertising) and "offline themed events" (such as web drama premieres or immersive micro-short drama exhibitions). This both enhances brand image and adds monetization channels.

Fragmented Pntation

Multi-Season Development

Differentiated Innovation

Artistic Height, Market Suitability

Core Creative Team gathers from seasoned industry talent, covering the entire process from director, producer, screenwriter, planner, director of photography, art director, post-production editor, special effects, color grading, to publicity and distribution. We use a "standardized + personalized" production workflow to precisely control the "texture and rhythm" of every work.

We have established "content cooperation" relationships with 15+ domestic video platforms (including Tencent Video, iQiyi, and Douyin). These platforms prioritize purchasing our high-quality productions, and some have signed "annual cooperation agreements," providing stable distribution channels for our works.

We have established long-term collaborations with 30+ established domestic actors and 5+ top production companies. This allows for the rapid formation of "cinema-grade production teams," featuring well-known directors and acclaimed actors.

We introduce internationally advanced post-production technology, ensuring the special effects quality of our works "aligns with international standards".